Tuesday 11 November 2008

An Industrial Insight

As students of web design we were fortunate to receive an industrial visit from Dave Pannell of The Design Mechanics who generously gave up his time to present a useful insight into the work practices of a small independent design company.

Dave has been a valued friend of the Interactive Media course at Wakefield College and it was beneficial to hear how highly a businessman values the course and it’s target to not only produce qualified students but one which is also aimed at creating employable web designers.

It was both gratifying and encouraging to see an example of a no-nonsense approach to web design and underline how essential the practices we are learning in the classroom and via theoretical briefs translate into real situations within the wider context of the web design business.


As a former designer with leading regional agencies, Dave and his business partner have taken a unique route to promote their company on a transparent price-led module which has taken much of the mystery out of customer’s perceptions of the web design industry. As a result, and by drawing on his previous experience, The Design Mechanics appears to be in a strong position to adapt to changing market conditions brought about by a downturn in the economy.

Accompanying Dave on his visit was former college student Craig Burgess who still retains an active interest in the running and support of the invaluable forum dedicated to Interactive Media students. Craig has been employed by Dave’s companies since qualifying and he was able to offer a first-hand insight into what students might expect if they are fortunate enough to secure employment.

His experiences, especially when demonstrated through a question and answer session, were positive and demonstrated how the particular aims of the course have proved invaluable in preparing him for work within the industry.

Overall the visit proved worthwhile but it would be helpful if alternative speakers could provide differing views of the business. Sadly, not all agencies are as forthcoming and we are therefore grateful for the time Dave and Craig gave so freely.


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